Finish Line grows opt-in email database and outperforms revenue projections by 94%
Finish Line grows opt-in email database and outperforms revenue projections by 94%
2 PagesFinish Line grows opt-in email database and outperforms revenue projections by 94% Background Finish Line is one of the nation’s largest athletic shoe and apparel retailers, with hundreds of stores across the country as well as a large ecommerce presence. In 2017, the company saw the opportunity to partner with Fluent to continue scaling and growing its customer base by engaging new shoppers for its in-store and online sales channels. Even with a large digital customer base built through organic programs, Finish Line needed to reinvigorate current users to make more purchases and also add new subscribers to its database. Campaign Leveraging Fluent’s ConnectTM solution, Finish Line grew its CRM database substantially. Fluent identified and pre-qualified consumers who were most
