Case Study Immediate Media increases opted-in customers and subscribers through inspiring email automation.INDUSTRY Publishing COMPANY Immediate Media London immediate.co.uk Immediate Media is the special interest content and platform company. Their brands include Radio Times, BBC Gardeners’ World, BBC Good Food and HistoryExtra.com. 2 Immediate Media’s subscriptions team needed to generate fresh marketing leads against magazine brands. List growth had begun to slow for their subscription email marketing campaigns, and they needed a way to increase numbers. Following successful small-scale campaigns on single brands, they partnered with Upland Adestra to run a campaign across 6 brands, with increased investment to understand their ability to scale the activity

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