Case Study

Western Union Enables an Omni-channel Experience with Fast Data Better customer experience, greater revenue, faster performance for web and mobile

Western Union Enables an Omni-channel Experience with Fast Data Better customer experience, greater revenue, faster performance for web and mobile

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Western Union Enables an Omni-channel Experience with Fast Data Better customer experience, greater revenue, faster performance for web and mobile CHALLENGE At Western Union, customers are central to everything. “It starts with being extremely local,” explains Senior Vice President and Chief Technology Officer Sanjay Saraf. “We make it very convenient for customers to make financial transactions as fast and securely as possible in their region. There’s no margin of error. We want customers’ implicit trust as they look after their friends and families.” Today customers are embracing an explosion of new technology. “In places like Indonesia, India, Africa, adoption of technologies is even faster than in some developed countries,” says Mr. Saraf. “Customers want to complete a trans

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