inQuba Delivers Context for Enhanced Customer Experience Clear differentiators, understanding of cause and effect, enterprise mobilization CHALLENGE “Our customer experience (CX) orchestration platform gives clients four capabilities,” explains Paul Cole, president of inQuba America. “They’re able to listen to the voice of the customer, learn what customers are saying about them, share that information internally, and then engage with the customer to close the loop. “Most people would say that competing on price and products will run its course eventually, and that it is customer experience that is becoming a very big strategic differentiator. It comes down to your ability to relate and connect with your customers. We looked at the market, saw there were lots of piece parts, and c

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