“WELL” USED TARGETED DOOR DROPS TO REBRAND AS A COMMUNITY PHARMACY2 Co-operative pharmacies were rebranding to ‘Well’ with a vision to be the preferred local community pharmacy offering personal healthcare. Their challenge was to communicate the rebrand across each of the 780 Co-operative pharmacies while maintaining customer loyalty and minimising attrition. 2 BACKGROUND3 Historical data showed that 90% of customers lived within a mile of the

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