Hocking Valley Bank, led by its first female execs, rebranded with Jack Henry’s Visual Branding Services to modernize its image and digital presence. The rebrand included a new logo, updated website, and call center, improving customer engagement. Metrics soared: 30% more online transactions, 18% web traffic growth, and 13% loan growth. A local brewery collaboration produced “Liquid Assets” beer, turning their rebrand into a cross-marketing success.

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