Virgin Trains Used A Tongue In Cheek Door Drop To Fill Empty Seats
Virgin Trains Used A Tongue In Cheek Door Drop To Fill Empty Seats
4 PagesVIRGIN TRAINS USED A TONGUE IN CHEEK DOOR DROP TO FILL EMPTY SEATS2 Virgin Trains needed to fill empty seats on off-peak trains on their Manchester to London route. They sought to continue the momentum of their ‘Arrive Awesome’ campaign and convey the value, speed and experience of travelling via train (rather than by car or plane) in a way that would stand out and connect with their busy target audience. 2 BACKGROUND3 Knowing their target a
