Weber Shandwick Leverages Contently to Provide Key F500 Clients Content Marketing at Scale In March 2013, Weber Shandwick launched Mediaco, a new channel intended to help some of the world’s leading brands become publishers. In order to launch this innovative oering, they needed a way to build a large-scale editorial workforce, as well as robust content creation tools to meet the exacting demands of their expanding roster of major brand publ

Join for free to read