Coast Capital is a Canadian-based, member-owned financial cooperative. With over 80 years of experience helping their community unlock financial opportunities, Coast Capital aims to help its 600,000 members create financial freedom and impact positive change in their communities. With its emphasis on social responsibility and community building, Coast Capital was looking for a way to reach its audience and educate them on the benefits of good personal finance habits. When Jill Canty, Senior Manager, Content Marketing, joined Coast Capital in March 2020, consumers were looking for information about how to keep their finances in check amidst the global health crisis.

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