Scotiabank is a Canadian-based financial institution offering services across North America. The bank helps customers achieve success through personal and consumer banking, wealth management, and private banking. Challenge In 2018, the bank was looking to expand its online content with articles that spoke to financial topics that Canadians care about. The Scotiabank team was creating a blog that was focused on financial literacy, what is now the bank’s Advice+ Centre. After seeing how Contently helped Tangerine, a subsidiary of Scotiabank, with its blog, they decided to explore a partnership of their own. “We were looking for a creative partner that would help us develop interesting long-form content that is on brand and conversational,” shares Diana Hart, Content Manager

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