Content Marketing: The Ultimate Beginner's Guide to What Works

180 Pages

The guide outlines content marketing as a strategic approach to creating valuable, relevant content to attract and retain a defined audience. It highlights the importance of a content style guide for consistency, discusses the evolution of content marketing, and emphasizes setting clear goals for each piece of content. It also provides advice on scaling content creation, whether by hiring in-house teams, freelancers, or agencies, and offers insights into various content types and distribution strategies.

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Content Marketing: The Ultimate Beginner's Guide to What Works

Content Marketing: The Ultimate Beginner's Guide to What Works

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