Case Study

“We Can Reach A More Specific Audience Based On Location”

“We Can Reach A More Specific Audience Based On Location”

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“WE CAN REACH A MORE SPECIFIC AUDIENCE BASED ON LOCATION.” “Geo-targeting is a really hot topic in UK mobile advertising, ” says Nicola Reed, Director of Marketing for Adfonic. The London-based company manages a mobile advertising marketplace. With 10,000+ publisher sites and apps, it lets advertisers drive stronger display campaigns, while enabling publishers and developers to maximize earnings. THEIR CHALLENGE: “REMAIN COMPETITIVE IN MEETI

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