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“We Can Talk In A Very Relevant Way”

“We Can Talk In A Very Relevant Way”

Neustar
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“WE CAN TALK IN A VERY RELEVANT WAY” “WE NEEDED TO QUALIFY CUSTOMERS BETTER.” “We’ve grown so fast over the last two years, ” says Tia Newcomer, Vice President of Marketing for biosciences company Cord Blood Registry. “We’ve gone from 250,000 names in our database to over two million. “This means that the way we have a one-to-one conversation with our customers – and personalize that experience – has changed significantly. We needed to start

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