Case Study
Putting the local into location-based advertising to target specific audiences
Land and property Putting the local into location-based advertising to target specific audiences T4 Media has replicated the same proposition by also offering advertising opportunities on the barriers of car parks (AdBarriers), on the doors of filling station forecourts (AdDoors), and even on the nozzles of petrol pumps (AdNozzles). In total the company now offers outdoor advertising opportunities at some five thousand transport-related loca