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“We Can Optimize TV Campaigns The Same As We Do In Digital”

“We Can Optimize TV Campaigns The Same As We Do In Digital”

Neustar
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“WE CAN OPTIMIZE TV CAMPAIGNS THE SAME AS WE DO IN DIGITAL.” “We’re a programmatic TV platform, ” says Walt Horstman President, AudienceXpress. “We combine great audience data with great ad tech to dynamically follow audiences on TV. In other words, we’re bringing a lot of the great audience data and technology that has existed in digital now to the TV industry. It allows us to optimize TV campaigns the same as we do in digital. TO DELIVER,

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