“When We Customized Our Homepage Offers With Neustar Audience Data, We Saw Over 40% Lift In Conversion Rate!”

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“WHEN WE CUSTOMIZED OUR HOMEPAGE OFFERS WITH NEUSTAR AUDIENCE DATA, WE SAW OVER 40% LIFT IN CONVERSION RATE!” “It’s tough to sell online when over 40% of the visitors are those you’ve never seen before, ” says Siping Roussin, Senior Manager of Optimization and Personalization at Lenovo. “As with most OEMs [original equipment manufacturers], there’s no need to authenticate in order to browse information around Lenovo machines or get self- se

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“When We Customized Our Homepage Offers With Neustar Audience Data, We Saw Over 40% Lift In Conversion Rate!”

“When We Customized Our Homepage Offers With Neustar Audience Data, We Saw Over 40% Lift In Conversion Rate!”

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