The Challenge Established in 1996, Walk the Walk not only raises vital funds for Breast Cancer but also encourages women to get t and have fun in the process, all for a fabulous cause. Pure360’s email marketing software, PureCampaign was recommended to Guy Aubertin, Commercial Director at Walk the Walk, in 2007 by Just Giving. Since then Guy hasn’t looked back as PureCampaign continues to deliver the results that the charity requires. The Solution In order to keep raising funds for the ght against Breast Cancer, Walk the Walk need to update their supporters regularly with regards to forthcoming fundraising events. With this in mind the PureCampaign retarget non opens feature has proved particularly useful as they are able to re-send to any recipients who have failed to open the emails. O

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