Case Study
City Walk Dubai
Projections, water screens, spotlights, LED, audio—City Walk Dubai is held together by Christie Pandoras Box. Float4 turns public space into an immersive digital experience with Christie Pandoras Box When retail developer Meraas began their City Walk project, they wanted to create an unrivaled destination for tourists and local residents. With living, shopping, entertainment, hospitality, and wellness options in one central space, Meraas conceptualized a city within a city. This concept resulted in an innovative outdoor mall that boasted a park-like feel— somewhere visitors and residents could socialize, shop, and dine. To push their project further, Meraas set their sights on digital. Meraas originally approached Montreal- based studio Float4 to create a single digital fea