UKF – integrating social media with email marketing to gain maximum engagement Using Facebook for email newsletter sign up UKF decided that the most cost and time e cient way for them to build a mailing list from existing fans/subscribers was to build a Facebook tab for mailing list sign-up. The clever Facebook development team simply transferred Pure360’s form wizard HTML into FBML and bingo – there’s an easy way for users to sign up to the newsletter without leaving the social media experience. In order to make this happen UKF are using a custom sign up email for their double opt in message. They have also segmented their customers (dubstep, dnb, both) and utilised dynamic content to increase relevancy and personalise the experience. And it doesn’t stop at Facebook: “As well as the Fac

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