Case Study: Park Holidays use of PureCampaign to send automated email campaigns and increase CTR by 9% Life’s a beach with automated email campaigns Park Holidays UK have 25 parks stretching from Devon to Suffolk and are the largest operator of holiday parks in the whole of the South of England. The company offer caravan and camping holidays and also feature a caravan home sales page on their website. Park Holidays UK started working with Pure360 in 2008. Stacey Long, Marketing Executive explains: “We felt that Pure360 were a very cost effective email marketing solution with an easy to use interface. We needed to be able to target different areas of the business with selected different email content each month.” Effective targeting is key Park Holidays UK has segmented its database in ord

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