Friendly email marketing gains fabulous results The Challenge Frugi’s Marketing Director, Henri Copeland, did a lot of hunting around before deciding on Pure360 as the company’s ESP. Henri explains: “I found the prices of Pure360 and the customer service I received as an initial enquirer to be way better than anybody else’s.” Since making that decision Henri hasn’t looked back. Here’s a look at what Frugi get up to in their email marketing world. . The Solution Frugi’s brand values are really important to them so it is essential that this comes across in any campaigns produced. Henri explains: “We wanted to use our email campaigns as another way of engaging with our customers and getting across our brand messages. We get a fantastic response from people who receive them and even lots

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