Vivint Smart Home Brings Digital Intelligence to Direct Mail with TMA ® The Challenge Vivint Smart Home, creators of simple, affordable smart home solutions, were sending welcome letters to their new customers - about 250,000 each year. This is part of Vivint’s excellent customer experience, but it was expensive. The company wanted to make their direct mail campaign smarter and reduce waste by only sending a printed welcome letter to customers without an email address and reaching out digitally when possible. Vivint also wanted to make its direct mail outreach happen automatically, eliminating the need for employees to tackle mail merges and work with direct mail distributors. The Solution Tiffany Compton, Senior Manager of Customer Experience Marketing for Vivint Smart Home, had m

Join for free to read