Whitepaper 2020 Definitive Guide to Virtual and Hybrid Events The why and how of conducting virtual and hybrid events. Learn how to run a successful virtual event while understanding available technology and strategies.Page 2 Definitive Guide to Virtual and Hybrid Events What are virtual and hybrid events? A virtual event is a technology-driven event where content and interactive activities are delivered to an online audience. It can be an alternative to hosting an in-person event. A hybrid event is an event that combines a virtual and an in-person audience in one or more locations and may require attendees to specify virtual or in-person during the registration process. Terminology for virtual events can also mean different things to different people. It can mean an hour-long web

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