Databricks optimizes ad performance with new Message Ads A/B testing Location: San Francisco, CA No. of Employees: 1,001-5,000 | Industry: Computer Software Challenge • Databricks, a software company offering a cloud-based platform that unifies data and artificial intelligence, needed to shift an in- person conference in London to a virtual format as a result of the COVID-19 pandemic. While a virtual setting provided Databricks with the opportunity to broaden their pool of potential attendees, it also meant that the company had to quickly figure out how to identify and reach out to a broader set of individuals. • Databricks was already using LinkedIn to drive database growth as well as to build a pipeline of high-quality leads for its sales representatives. It made

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