Putting A/B testing to the test Case Study Doubling revenue through an integrated optimization program The thousands of pages of content customized for drivers in each state were fertile ground for a rapid testing optimization program. With WiderFunnel's support, the company has built a world-class optimization program that has consistently lifted their revenue. In fact, for three years running, the program has doubled their revenue on their highest revenue products compounded each year. At the same time, we’ve been able to build a framework of customer insights that continue to deliver top results. Here’s how we did it. Putting A/B Testing to the Test Going to your state’s Department of Motor Vehicles can be confusing, complicated and downright frustrating. That's where DMV

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