Customer Challenge: Our customer is a corporate marketing leader and startup veteran with over twenty years of experience driving demand generation and sales enablement for software companies. In 2016, she joined a new startup as their first marketing hire. That company went on to be successfully acquired by a major technology entity in 2019, where our customer is now Director of Global Events. Tasked with increasing awareness for the startup and their emerging solution category, our customer turned to content creation. “For quality marketing, you have to have quality content,” she says. But at that early stage, “we didn’t have enough people on staff to write the material we needed.” “We were also very budget conscious,” she says. As a startup that was also establishing a new m

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