Case Study

How ViB’s State of the Industry Program Positions a Cybersecurity Company for Market Leadership

How ViB’s State of the Industry Program Positions a Cybersecurity Company for Market Leadership

Customer Challenge: Mandy Skroupa has been in cybersecurity for her entire career. She joined cloud security company Illumio, Inc. in 2019 as Chief of Staff to the CMO. Now serving as their Marketing Programs Manager, Mandy oversees go-to-market motions such as webinars, content, and email marketing. To support her goal of driving inquiries and Marketing Qualified Leads, or MQLs, for the marketing team, Mandy sought ways to position Illumio as a market leader, grow awareness for the company’s Illumio Core® and Illumio Edge® products, and attract new audiences to partner with on their journey to better security. Company size: Over 250 | Year founded: 2013 Headquarters: Sunnyvale, California | Industry: Computer Software Description: Our mission is to eliminate cyber disast

Join for free to read