Customer Challenge: In 2018, Pivot Point Security set out to accomplish two goals: supplement an inbound program that wasn’t scaling quickly enough, and expand buying interest beyond a limited group of their services. According to Marketing Director Jeremy Sporn: “We had hit a plateau in our inbound marketing -- we could not get past a certain number of leads.” And while they were actively promoting leads for some of their services, other offerings they had earmarked for growth were not seeing the same levels of interest. For Jeremy, meeting these goals was mission-critical. Not only did his own performance metrics rely on driving new leads, new proposals, and new sales; the company had hired staff for their growing business units and needed leads to support that investment.

Join for free to read