Customer Challenge: Lingtong Li has spent most of her marketing career specializing in paid media and demand generation. Her expertise is driving growth, generating leads, finding new users, and reaching new audiences. For the last several years she has put her experience to work for Cloudera where she is now Senior Marketing Manager. At Cloudera, Lingtong oversees paid media, including account intent-based paid media, content syndication, and search engine marketing (SEM), along with email programs. In addition to the paid media program, she also stepped into campaign management. “The background of paid media gives me a deeper view of how promotion works and a chance to really think about the experience that I can bring to our target audiences.” One of Lingtong’s key responsi

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