Case study: Apttus Maria Pergolino of Apttus Bolsters Multi-Purpose Strategies To Increase Conversions By 80% In the world of B2B ecommerce, transactions can get complex and rely on many variables. The volume of products and services are much higher compared to B2C, shipping can get complicated and regulatory pain points tend to make things a bit more demanding. And, since people across the digital commerce landscape are making more online purchases, it’s clear there’s value in quote- to-cash software like Apttus. Although there were challenges, the potential for a great working relationship between EverString and Maria Pergolino, Senior VP of Global Marketing and Sales at Apttus, was there from the get-go. In fact, B2B ecommerce software as a whole will continue to grow as busin

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