Veracyte Sharpens Its Approach to Sales with Digitized Readiness Programs Challenges • Multiple product launches required rapid rollout of detailed technical knowledge and sharp messaging • Rapidly growing sales team required targeted content for both new hires and on-going content for existing sales team • Offline training content was hard to update and lacked a mechanism to track review, retention and fluency across a growing team with diverse tenure About Veracyte • A pioneering genomic diagnostics company that provides trustworthy and actionable answers to improve patient care • Created seven genomic tests that transform the diagnosis of thyroid cancer, lung cancer, and idiopathic pulmonary fibrosis • Customers include physicians and healthcare specialists Solution • Digitize sa

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