www.effectivespend.com CHALLENGE As a global company, Veeam’s digital advertising drives leads from many different regional markets. However, Veeam found that lead quality varied significantly from region to region. Effective Spend was challenged with driving more high-quality leads through top-revenue markets and increasing total lead volume—all while attaining a lower average cost per lead. SOLUTION Working closely with the client, Effective Spend revamped Veeam’s paid advertising program with a full-funnel digital strategy, increasing engagement, leads, and product purchases. Veeam & Effective Spend Growing B2B Sales With a Full Funnel PPC Strategy CASE STUDY BACKGROUND: Veeam is the global leader in Intelligent Data Management, offering data protection so

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