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Why every business needs a full-funnel marketing strategy

Why every business needs a full-funnel marketing strategy

McKinsey & Company
Pages 5 Pages

This document discusses the concept of full-funnel marketing, emphasizing that it is more than just a campaign strategy—it's a comprehensive approach that integrates both brand building and performance marketing. The guide highlights the importance of linking these two areas through unified teams, measurement systems, and KPIs to drive overall marketing effectiveness and business growth.

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