www.effectivespend.com CHALLENGE With more than 3,500 hearing clinics in their directory in over 2,000 different cities, the Healthy Hearing team was struggling to maximize their reach of potential customers across their expansive network. Their existing search advertising campaigns were set up to target searches for individual cities, a complex strategy that required a lot of extra time to manually manage ads. Due to this limitation, Healthy Hearing was only able to run ads in a select few metro areas which left hundreds of their clinics completely unrepresented in their paid search campaigns. With no efficient way to send searchers to a location-specific directory page, Healthy Hearing looked to Effective Spend to improve their search strategy and expand their reach on

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