” Higher Click Traffic Click ROAS Effective Spend and Bellacor Scale Pinterest Shopping Ads Leveraging Kenshoo BACKGROUND With a catalog of over 500,000 lighting and home furnishing products, Bellacor’s design-centric audience relies on Pinterest. Having limited Pinterest reach or engagement, Bellacor looked to us to improve their social media strategy. Effective Spend leveraged Kenshoo Social, a platform which automates the creation, management, and optimization of highly- targeted social marketing campaigns. CHALLENGE Effective Spend looked to Kenshoo to help scale their Pinterest advertising campaigns for Bellacor, a top 500 Lighting and Home Furnishings Client of theirs. With over 500,000 products, the team was struggling to get exposure for

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