Roomify Looks to Effective Spend to Grow with Amazon Sales
Roomify Looks to Effective Spend to Grow with Amazon Sales
1 PagesRoomify Looks to Effective Spend to Grow with Amazon Sales BACKGROUND Roomify came to Effective Spend with the goals of scaling sales and increasing market share with college undergraduates, graduates, and young professionals looking to furnish their dorm or first apartment. Initially, Roomify planned to budget for media spend on search and social advertising campaigns to drive sales on their ecommerce website. Effective Spend helped Roomify alter it's strategy by demonstrating how the Amazon Marketplace, with its dominant position with Millennials, presented significant opportunity for incremental sales growth beyond what was achievable on their own website. 273% 80% Increase in Sponsored Products Revenue Increase in Total Revenue 50% Decrease in ACoS By par
