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Ebook

Mapping B2B Content to Each Stage of the Funnel

Mapping B2B Content to Each Stage of the Funnel

TechTarget
Pages 18 Pages

The ebook explores how to map B2B content to different stages of the sales funnel: awareness (TOFU), consideration (MOFU), and decision (BOFU). It emphasizes the importance of having a well-balanced content strategy to engage buyers throughout their journey.

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