Buzzback leveraged Medallia Video to transform customer research by integrating engaging, emotion-rich video insights into its operations. The platform enabled global, accessible feedback capture and deeper sentiment analysis, including non-verbal cues like body language. Buzzback used transcription, translation, and highlight reel features to streamline data sharing and reduce manual effort. This creative approach helped increase contract sizes, attract larger clients, and scale operations. With intuitive editing and analysis tools, Buzzback provided clients with more varied, authentic feedback, empowering strategic decision-making and business growth.

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