Influence and Persuasion in Selling If you’re a seller, you’re an influencer. This doesn’t mean you should sink all your time into Instagram. Rather, when it comes to business, it’s important to remember that a seller’s job is to drive change. This means you must influence both buyer thinking and action. When it comes to influence, the initial key to success is intending to influence and not leaving it to chance. Influence has its own specific levers that sellers either pull intuitively, pick up over time, or choose to learn actively. Until you intend to influence, you won’t be as influential as you could be.

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