1 civalue.com | Sharing data-driven customer insights has been a staple for grocery and drug retailers and their Consumer Packaged Goods (CPG) suppliers for well over a decade. Pioneered by Tesco in the UK in the 1990s, the high frequency and repetitive nature of grocery purchases created a rich data set for analysis. Yet we still regularly get questions from retailers in these industries about whether the monetization opportunity for them is real and, more importantly, exactly what it might look like. Of course analyzing and sharing customer data always brings technical, data science, and operational questions that need to be answered. But we find the most helpful place to start is by sharing what the end result will look like. If retailers and their supplier partners can see how

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