1 civalue.com | Using Omnichannel Personalization to Increase Loyalty and Revenue at Super-Pharm CASE STUDY After decades of operating a highly successful loyalty club, Super-Pharm, the drugstore giant, wanted to take personalization to the next level by expanding to digital channels and to customers beyond their loyalty program. With ciValue, they managed to improve their total experience: from customers, through suppliers and to analysts, and to increase their revenue in no time.2 civalue.com | Full control of the personalization efforts - at your fingertips. T o gain agility and creativity when developing new and innovative offerings, the Super-Pharm marketing team wanted more granular control of their personalized campaigns and prompt insights about their customers, th

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