1 civalue.com | How Super-pharm increased supplier funding with ciValue CASE STUDY For the drugstore-chain giant, the supplier-retailer relation is crucial to assure customer satisfaction and brand loyalty. To boost collaborations with its suppliers, Super-Pharm decided to empower suppliers. By leveraging and sharing insights on customers’ buying behaviors, they managed to paint a full picture and align everyone on the performance of their products, increase short term sales, and long-term Lifetime Value.2 civalue.com | Supplier + Retailer = Better Together The goal of the drugstore giant was to execute on its customer centric strategy and achieve optimal customer experience. To do so, they chose to improve retailer- supplier collaboration by creating full alignment between a

Join for free to read