Every Adobe Analytics implementation can degrade over time, making regular audits essential for maintaining data accuracy. This eBook offers a 21-point Adobe Analytics audit checklist to ensure reliable data collection, covering best practices across industries and site maturities. Key focus areas include checking for duplicate tags, validating data collection, ensuring privacy compliance, monitoring page load times, verifying eCommerce tracking, and reviewing campaign attribution. Automated tools like ObservePoint can streamline audits through features like Audits, Journeys, Rules, and Privacy Compliance solutions, helping detect tracking errors, unauthorized technologies, and privacy risks, ultimately ensuring data integrity and business decision accuracy.

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