Customer Success Story Industry: e-commerce Website: coolblue.nl Client since: 2 years usabilla.com | support@usabilla.com | +31 (0)20 77 27835 Usabilla helps Coolblue to continuously optimize its digital channels by understanding the why behind data Since the foundation of the company, Coolblue has measured and tracked all the activity on its digital channels. This quantitative data has been and will continue to be essential to see trends in the channel usage, allowing the company to understand what is happening on their channels. Unfortunately, quantitative data comes with a limitation: it does not show you “why” people act a certain way on your digital channels i.e. why do they drop off or why didn't they finish their journey on the website. Coolblue needed a solution that

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