COOLBLUE CASE STUDY E-commerce retailer Coolblue reduced return rates by 30% utilizing a dynamic, post-purchase “tips” campaign, powered by SelligentA Dutch e-commerce company, Coolblue is one of the fastest-growing retailers in the Benelux region. Operating over 300 individual web shops and eight physical shops, the company provides expert advice and is best known for its obsessive focus on customer satisfaction. Coolblue is a company that does “everything for a smile” and has the highest Net Promoter Score (NPS) of the Dutch retail sector. In 2017 the company’s focus was to increase customer satisfaction while lowering costs. With revenue growth of 55 percent in 2016, customer service costs and returns were on the rise. “THE SELLIGENT PLATFORM EMPOWERED US TO BUILD AN EV

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