CASE STUDY COOLBLUE“Qmatic was the only party that understood what we were looking for!” Marc van Elderen, Coolblue Retail Manager COOLBLUE The Coolblue slogan “anything for a smile” is not a hollow marketing phrase. The successful e-commerce company - known especially for its web shop of the same name as well as for being the driving force behind specialist webshops such as gamingheadsetshop.nl, stofzuigerstore. nl, laptopshop.nl and blenderstore.nl - is doing everything to give its customers the ultimate experience. Online. And as an offl ine retailer, Coolblue is also quite visible offl ine with seven physical stores in the Netherlands and Belgium. 01 Retail Manager Marc van Elderen is leading the offl ine shopping experience in the right direction. “The experience often be

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