Headquarters: Princeton, NJ | No. of Employees: 1300+ | Industry: Computer Software Ashish Agrawal Head of Digital Marketing, Zycus “LinkedIn allows us to achieve a kind of laser targeting that ensures we are aiming at relevant audiences with the right content, thus, boosting engagement and chances of conversion.” Challenge Solution  Being a procurement major, Zycus’ target audience included senior procurement professionals within Enterprise and mid Enterprise companies with decision-making powers. What stood between them and their audience was significantly low brand awareness  Using LinkedIn’s Matched Audiences, Zycus successfully excluded the list of existing customers and engaged high-quality lookalike audience instead  This new set of professional audience was serv

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