Case Study

Data-driven personalisation drives 7x marketing ROI on LinkedIn

Data-driven personalisation drives 7x marketing ROI on LinkedIn

Visit marketing.linkedin.com to get started with LinkedIn Marketing Solutions. Challenge Headquarters: California, USA| | No. of Employees: 51 – 200 | Industry: Computer Software Data-driven personalisation drives 7x marketing ROI on LinkedIn Solution By combining our own data with LinkedIn’s via partner integrations, we’re able to monitor a range of buying intent signals and launch highly personalised campaigns to the right audiences at precisely the right time. Doing so enabled us build a sales pipeline worth 7x our marketing spend in 2021. “ Maxime Sutra Growth Marketing & Demand Generation Manager Gorgias Results • To drive pipeline by precisely targeting prospective buyers (e-commerce merchants) through highly personalised direct response campaigns • To seed long-term demand

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