1 Case Study – Unsecured Consumer Credit Strategic Business Review for Consumer Credit Product in Singapore The challenge A leading global financial services provider planned to introduce a new consumer credit offering in Singapore aimed at middle-income consumers, by leveraging on its previous success with a similar product aimed at a lower-income bracket. The objective of the study was to determine the market potential and marketing strategy for the launch of the consumer credit product in Singapore, as well as how the new and earlier products ought to be differentiated. 2 Case Study – Unsecured Consumer Credit Strategic Business Review for Consumer Credit Product in Singapore The process Spire conducted secondary research and interviews with experts in government, ac

Join for free to read