1 Case Study – Renovation Loans Strategic Research in Singapore The challenge A global Fortune 500 company involved in financial services, personal credit and insurance sought to introduce a new renovation loan offering in Singapore. Spire was tasked to test its product concept prior to the official launch. The objectives of the study were to assess the potential for the new renovation loan product in Singapore, refine the intended customer value proposition and outline a suitable marketing strategy. The process Spire used secondary research to quantify the potentially addressable number of loan customers and assess the regulatory environment and competitive landscape for renovation loans in Singapore. Focus group discussions were also conducted with both current and

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